Reintroducing a key tech media publisher

Project Details

Reintroducing a key tech media publisher

How do you showcase the Ad services of a parent company to a portfolio of leading digital content and commerce brands? We completed a 360º overhaul of the Purch brand and website, to better promote the services and brands Purch operates and owns.
Purch had a new company name and wanted to bring this redefining moment in the company’s 11 year history to market. They seized this as an opportunity to engage a complete visual rebrand and create a new website as part of this evolution. Your Majesty was chosen to solve for this global task.
We began with a comprehensive rebranding of their logotype, brand messaging, style guides and associated collateral.
On a parallel track, we initiated an in depth strategic content re-positioning and platform design. This process included rapid prototypes to guide and inform our recommended design and technology approaches for the new platform.